WOVEN

At WOVEN, I worked across nearly every touchpoint of the luxury rug brand’s visual, digital, and operational presence. My role combined creative direction, brand design, UX/UI design, web design and development, photography, marketing, and business systems development.

I redesigned and developed WOVEN’s e-commerce website and trade portal, expanded its custom CMS, and integrated the site with the company’s FileMaker inventory system. I also created advanced product search and filtering tools, including AI-assisted workflows that classify antique rugs by color, age, design, and condition.

Alongside the digital work, I led product photography, art direction, retouching, email marketing, advertising, print design, and sales collateral across the brand.