For Studio Balestra, a Los Angeles antique furniture gallery and reseller, I designed and built a connected digital ecosystem to replace a collection of disconnected workflows with a centralized, scalable system for managing inventory, clients, marketing, and website content. The solution includes a custom Webflow website, a tailored Airtable business management platform, and a turnkey Mailchimp email marketing system that all work together. Airtable now serves as the company’s central source of truth for inventory, clients, projects, invoices, production workflows, and website inquiries, while live integrations sync approved product data to the Webflow CMS and organize customer data for targeted email campaigns. I also designed and developed a custom multi-product inquiry experience, allowing clients and interior designers to select several pieces and submit them through one streamlined request. The result is a more efficient operational system that reduces duplicate work, improves inventory visibility, simplifies lead management, and creates a more seamless customer journey from product discovery through follow-up.